THE WEEK
Sunday Review

Create an ident for a weekly news programme that feels modern and serious, reads instantly as news, and ends on a clean logo in both horizontal and vertical formats.

A week is made of days, so the globe is made of seven slices, Monday to Sunday. They arrive one by one with a red glowing edge and lock into place, and on Sunday a thin red orbit closes around the finished globe and the THE WEEK logo.

We built the globe as a real 3D scene: graphite slices with the continents traced in light lines, a red edge on every slice and one soft key light.

The scene was path-traced and composited with depth of field and motion blur. Camera moves land on the beats of the music.

The vertical version was rebuilt with its own camera rather than cropped from the horizontal film.

• Concept
• 3D design and lighting
• Animation and camera
• Compositing
• Title design
• 16:9 and 9:16 versions

Map data: Natural Earth; GEBCO Compilation Group, GEBCO Grid.

• Motion design↗︎
• CGI and VFX↗︎
• 3D product animation↗︎

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  Spec ad · Ice cream · 2026NEVO · Ep. 1 — Your three-minute holidayGrey Monday at the office. One scoop of NEVO, and she is lying in a deckchair on top of a vanilla mountain while skiers race past. Three minutes later she is back at her desk.

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  Spec ad · Ice cream · 2026NEVO · Ep. 2 — Worth the queueThe queue. The lift. The never-ending ride up the wafer cone. And then, the summit.

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  Spec ad · Snacks · 2026CRAM — Zero air. Uncomfortably full.So many chips in the bag that there is no room for air, or for the mascot printed on it.

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  Studio showreel · 2026VISART Showreel 2026Our studio in 28 seconds: design, characters, animation, motion graphics, 3D and VFX in one film.