Show a product everyone uses without thinking from a side nobody has seen: its own point of view.
The idea
The camera is the tube standing in a glass on the bathroom shelf. Every morning it sees the same man: sleepy, with a cat on his shoulder, in sunglasses and a party hat after a long night. The tube tells its life in a deadpan voice, until the morning he looks straight at it and winks.
How it was made
We invented FROSTA from scratch: the name, the mint-green tube with a white cap and the slogan It still likes you.
Every morning is seen from the same low point inside the glass, so the viewer stays in the product's point of view from the first shot to the packshot.
The tube's voice runs over the whole film: This is my life. Same face… Today he winked. I think we're a thing.
The film was made natively for the vertical 9:16 screen.
