So many chips in the bag that there is no room for air, or for the mascot printed on it.
Designed natively for 16:9 and 9:16, never cropped.Also on Vimeo ↗︎
The task
Show the one thing every chip buyer secretly checks, how full the bag is, and make a brand out of the answer in 15 seconds.
The idea
A bag stuffed until the foil is as tight as a drum. The mascot printed on it is squeezed by the chips underneath, comments on it with dry sarcasm and finally asks you to just open it. The bag bursts and chips fly out in slow motion.
How it was made
A photoreal 3D bag in a dark studio with lime rim light, and a flat 2D mascot printed on the foil. The print bends with every fold, talks and blinks.
Mouth shapes were synced to every voice line and drawn into the print texture frame by frame, with the eyes animated separately.
The burst, the falling chips and the new full bag in the packshot are timed to the final hit of the music. A separate vertical version was framed for 9:16.
