Grey Monday at the office. One scoop of NEVO, and she is lying in a deckchair on top of a vanilla mountain while skiers race past. Three minutes later she is back at her desk.
Designed natively for 16:9 and 9:16, never cropped.Also on Vimeo ↗︎ · YouTube ↗︎
The task
Invent an ice cream brand from scratch and introduce it in about ten seconds, in a way that works with and without sound in a social feed.
The idea
Ice cream as a holiday you can take at your desk. The scoop in her hand becomes an alpine resort with a ski run, a chalet and a deckchair in the sun, and the packshot shows the whole resort sitting on top of the cone.
How it was made
We named the brand, designed the NEVO pack and the heroine, and drew a storyboard where every key frame was checked for scale: the scoop, the tiny skiers and her face had to read on a phone screen.
The horizontal and vertical films were composed separately, with their own framing and camera moves.
The voice line, music and sound effects were mixed for social platforms, with the packshot and slogan timed to the last beat.
