The queue. The lift. The never-ending ride up the wafer cone. And then, the summit.
Designed natively for 16:9 and 9:16, never cropped.Also on Vimeo ↗︎ · YouTube ↗︎
The task
Turn a one-off spec ad into a series: same brand, same world, same voice, and a new joke that only works because you already know the resort.
The idea
If a scoop of NEVO is an alpine resort, the cone needs a chairlift. The episode plays the most familiar part of any ski trip, waiting, and pays it off with the crowd cheering on the summit.
How it was made
We designed a new pack for NEVO Vanilla with the mountain and the lift printed on the wrapper, so the packshot continues the story.
The queue, the ride up the wafer cone and the summit were storyboarded as one continuous journey, and the move from the resort to the pack was planned step by step.
The same voice as in Ep. 1 carries short lines over music and effects that build to the summit and the slogan.